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COMMENTARY: Brand Karma, Video and Wal-Mart
Issue: A small supplier decision comes back to bite Wal-Mart Commentary by: David Vinjamuri [Image from NALIP.org] In Accidental Branding, I write “Do Sweat the Details”. By this I mean that very small...
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COMMENTARY – Wal-Mart Fails to Learn Lessons from Hewlett-Packard
Issue: As Wal-Mart’s Investigation Practices Hit the NY Times, Wal-Mart Pays a PR Price for Authoritarian Policies Commentary by: David Vinjamuri Last Summer, an epic struggle for control of the board...
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Wal-Mart and Vendor-Generated Advertising
Brand: Miramonte Records (Red Truck Entertainment) Execution: TV, Movie Theatres, MySpace Target: Wal-Mart Rating: *** Reviewer: David Description: A country music video by singer Danny Griego touts...
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COMMENTARY: Wal-Mart’s Brand Karma
Issue: The brand impact of corporate reputation Commentary by: David Stories about Wal-Mart increasingly reflect one common element: municipalities, cities and regulators teaming up to thwart the...
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COMMENTARY: Wal-Mart finds Marketing Strategy in Operations Department
Issue: Wal-Mart Expands Financial Services to Low-Income Consumers Commentary by: David The Wall Street Journal‘s Robin Sidel and Ann Zimmerman report today that Wal-Mart is aggressively expanding...
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COMMENTARY: Wal-Mart’s Second Story Act
Issue: Wal-Mart Adds Second Stories Commentary By: David The Wall Street Journal reported yesterday that Wal-Mart has added a second or third level in at least 20 of its stores in markets where...
View ArticleUPDATE: Wal-Mart Black Friday Update
Commentary By: David Issue: Wal-Mart’s Black Friday Pricing Choices A quick update on our commentary posted Wednesday on Wal-Mart’s Holiday 2005 pricing strategy for ‘Black Friday.’ As we noted,...
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COMMENTARY: Wal-Mart and The Extra-Low Price
Commentary By: David Issue: Everyday Low Pricing and the Wal-Mart Dilemma Today the Wall Street Journal reported that Wal-Mart will be offering a low price guarantee on Friday, November 25th – the day...
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Wal-Mart: One Strategy Fits All
Brand: Wal-Mart Execution: Print Link: Click Here [Note: Print ads debut Fall 2005 - link is to announcement of Wal-Mart advertising in Vogue] Target: Hip Value Shoppers Rating: * Reviewer: David...
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